Event Management

After last week's first installment of this article, we decided to add three more scenarios this week in which we believe technology has contributed to event organization and to organizers themselves. Technology plays an increasingly important role in event management, transforming how events are planned, executed, and evaluated.

Organizing an event, whether it is a conference, seminar, corporate gathering, or another type of event, requires precise planning, coordination, and execution of numerous tasks. In today’s world, technology has become a crucial factor in streamlining event management processes.

Nothing beats the excitement a competitive element brings to any setting. Rooted in our DNA, competition helped us vie for resources, food, shelter and partners, ensuring the survival of the fittest.

We are surely aware that engagement before, during, and after an event is extremely important for successful event planning. Here are some ideas on how you can increase participant engagement.

Corporate events are an excellent way for companies to communicate with their employees. If you happen to be planning such events, this article is for you.

Building a solid sales and marketing funnel through events first means finding your target audience. Events support sales and marketing objectives by identifying new market contacts, building and accelerating the sales pipeline, and increasing brand awareness.

Although this series is coming to an end, the tips, ideas, and lessons you’ll read today are no less important than the previous ones. The key is knowing how to use and package them effectively so your sponsors perceive real value in their sponsorships.

This Wednesday we continue once again with new suggestions, ideas and lessons on how you can maximize sponsorships at your own online event and deliver an ROI to your sponsors that they can only dream about at other events. Gamification (as it's called in Croatian) can be used by both event organizers and individual partners to get more attendees to spend time online with exhibitors and sponsors.

Today we continue our series of articles on virtual sponsorships. We hope these lessons are useful to you and that you'll put them to work at your next event.

With the new year were launching a new series of articles. Today we've chosen to focus on a topic that may no longer seem as urgent now that the pandemic no longer forces us to run online events, but for those who still host online events and thereby contribute to sustainability (let's not fool ourselves such events also have a negative CO2 footprint, but we'll address that another time), this topic will be highly relevant.

Last year was a year of transition. We all learned how to navigate the space between restrictions and the period that followed.

We know we don't have a crystal ball. Still, we'll attempt to predict what awaits us next year in this sensitive yet thoroughly fascinating industry.