Event Management

A brief is the foundation of every successful collaboration between a client and an agency. A poor brief leads to incorrect assumptions, misguided ideas, and frustration, whereas a good brief saves time, money, and stress.

AI won't steal your event… but it can steal endless Excel spreadsheets and hours of searching for solutions. Artificial intelligence (AI) is entering our industry faster — from predicting attendance to calculating CO₂ footprints — and it's changing how we plan, communicate, and deliver events.

In today's business world, sustainability has become an imperative, yet many misconceptions still hinder progress in the event industry. When people hear 'sustainable event,' they often picture dull conferences without visual spectacle, kale-centric menus, and solar-powered power banks.

In the business world, the terms incentive travel and team building activities are often used as if they mean the same thing. At first glance, both involve group travel, employee socializing, and creating a positive experience.

If we experience team building as a forced outdoor game accompanied by synthetic enthusiasm, something in the entire organizational culture needs to be reset. Good team building is a consciously designed experience that strengthens relationships and enables authenticity.

A creative conference isn't a matter of budget, nor is it about 'colorful banners.' It's the ability to design a format that activates minds, holds attention, and leaves an impression that outlasts the event itself.

In a world where employee engagement often exists only as a bullet point on an HR PowerPoint, incentive travel is one of the few tools that truly combines motivation, gratitude, and brand experience. It does so in a format no one forgets.

Organizing sustainable events in Croatia is still a topic heavily tainted by greenwashing from every direction. Agencies without proper expertise pretend they do, organizers conflate "sustainable" with "eco" or "green," and the market is in chaos because there are no standards that would say which events truly meet sustainable criteria.

The use of artificial intelligence (AI) in the events industry can enhance efficiency, personalization, and the overall quality of the experience without necessarily eliminating human jobs. Here are several ways AI can advance the events industry while allowing people to retain key roles.

Improving the event experience can be crucial for making a positive impression on attendees and ensuring the success of the event. There are a number of tools and technologies organizers can use to enhance participant experience.

Managing a team during event planning is a critical aspect of successful event delivery. Teamwork, coordination, and effective communication among team members are essential for achieving event objectives, ensuring participant satisfaction, and successfully managing all elements of an event.

Event organization requires significant effort, resources, and planning. Regardless of the type of event - whether conferences, seminars, festivals, or corporate gatherings - participant feedback plays a key role in successful execution and in improving future events.