Sustainable Events

At the recent IMEX Frankfurt, the world’s largest trade show for our industry, I had the privilege and the immense responsibility of giving a presentation to colleagues from all ov...

In the world of events, change is happening fast. However, one thing is clear: sustainability is no longer optional but a fundamental criterion of successful event management.

In the events industry, recent years have seen growing discussion about sustainability — reducing waste, using resources efficiently, and cutting CO2 emissions. While these are important steps, they represent only a starting point.

Today we've highlighted a selection of gift ideas for event gift bags that we're confident will delight your attendees. This gallery includes a bit of everything — from sustainable gifts to teas, coffees, and spirits, to items you might not have considered.

In the event management industry, sustainability, "green," "eco," and similar terms are mentioned more frequently. To be clear, these are not the same concepts. Each denotes a certain, but different, level of awareness and integration of sustainability standards in event planning.

The marketing industry really mentions sustainability at every turn — in advertisements, across promotional activities, and on every corner sustainable packaging is touted. But how much of that is actually true? Industries that promote themselves as green often, without substantiation, leave behind significant waste after promotional events.

We recently read an interesting article on the topic of negative CO2 emissions. Shocking, isn't it? That's why we highlighted several more examples of CO2 emissions we weren't aware of or hadn't considered—many of which appear in our everyday lives.

Although we've explained many times what sustainable events are—their benefits, why you should run them, and how to do so—today we've chosen a slightly different approach to present sustainability and reveal another side of it. Here are a few points we'd like you to consider when thinking about sustainability.

Although we've often discussed the many benefits of organizing sustainable events, we have decided to highlight a few more that might encourage you to opt for sustainable event planning. Reducing negative environmental impact - Sustainable events have a smaller ecological footprint than conventional events because they consider multiple aspects of sustainability, including waste management, the use of renewable energy, and the reduction of greenhouse gas emissions.

This article discusses practical, eco-friendly solutions for summer decorations that reduce waste and encourage the reuse of materials. The focus is on selecting local, seasonal plants, recycled materials, and simple design techniques that preserve event aesthetics without harming the environment.

Sustainable events are events that minimize negative impacts on the environment, society, and the event's financial aspects, while simultaneously maximizing the positive ones. To organize sustainable events, there are numerous criteria grouped into nine categories.

In this article we continue the topic from our previous piece and provide guidance on how to organize a sustainable event. As mentioned in the last issue, every sustainable event covers nine categories – transport, accommodation, venue, catering, materials and recycling system, communication, social aspect, technology and exhibition space.