Event Management

Whether you are an event organizer looking to increase media coverage for your event or you handle PR for an event-management agency, use these tips to secure the media coverage you deserve. Last week we shared the first three tips, but don’t worry — we’ve prepared six more for you.

Whether you're an event organizer looking to increase media coverage for your event or you handle PR for an event agency, use these tips to get the media exposure you deserve. Let's clear one thing up: it's okay to want media coverage for your hard work!

Honesty, flexibility and a robust contingency plan are essential for maintaining client satisfaction during labor shortages, supply-chain issues and other pandemic-related challenges in the events industry. That is why we decided to write a series of articles offering guidance on how to manage client expectations from the very start of the planning process.

Honesty, flexibility, and a solid contingency plan are essential for maintaining client satisfaction amid labor shortages, supply chain disruptions, and other pandemic-related challenges in the events industry. That’s why we wrote a series of articles to guide you in managing client expectations from the very start of the planning process.

Honesty, flexibility, and a robust contingency plan are essential for maintaining client satisfaction amid staffing shortages, supply chain disruptions, and other pandemic-related challenges in the events industry. Between these constraints and local restrictions, clients may not get everything they want, so it's crucial to manage and communicate setbacks calmly and clearly.

Question: What do attendees want right now? Answer: a more personalized, more relevant experience. Below we offer a few practical tips on how to deliver it.

Feedback is one of the tools that helps us, as organizers, feel that events are a two-way street, regardless of what form the feedback takes. When you organize an event, you set everything up, it runs, and you're satisfied — but what about the attendees, clients, or sponsors?

Since yesterday was International Women's Day, we decided to publish an article today dedicated specifically to us — women. It’s not typically "girly" and it’s not full of stereotypes, but it is full of fun ideas for organizing a team-building event made up entirely of women (though we believe men will enjoy them too).

At the end of 2021 — a year that was demanding and dynamic for all event managers and forced us to be more creative and flexible — it is time to leave the worst behind and look toward a brighter future. For that reason, I have highlighted five main trends I believe will guide us through 2022, a year in which we all hope for more stability, fewer challenges, and a return to our typically busy schedules.

In the past year the face of the events industry has changed, shifting toward a form that is primarily digital in nature. This shift in dynamics has affected every aspect of the industry, transforming audience behavior and expectations about what constitutes a fully realized event.

Virtually driven events revived the events industry when the pandemic first swept the globe. As a result, even as in-person gatherings return, the flexibility and reach of virtual components combined with face-to-face meetings have cemented the rise of the hybrid concept—poised to strengthen as a primary strategy for dominance in 2022.

As we emerge from the pandemic, event professionals know the question is no longer whether to hold an event on-site or virtually, but how to effectively manage both so they complement each other. Over the past 12 months, organizers have come to appreciate the advantages of the virtual format and how it allows them to extend their reach and collect data that is useful during the event and afterwards.