Sustainable Events

In recent years, sustainability has become a central concern in event management, with a focus on reducing negative impacts on the environment, society, and the economy. Sponsorship, as a primary revenue source for event organizers, also plays an important role in advancing sustainability.

Sustainable events, or events planned and organized to reduce negative impacts on the environment, society, and the economy, are becoming increasingly popular worldwide. Sustainability means balancing the needs of present and future generations and ensuring the preservation of resources and the environment for those future generations.

Events play a key role in organizations' marketing strategies, enabling marketers to gather customer data, gain valuable insights, and ultimately generate leads. But as live events make a comeback, concerns are emerging around sustainability management, resource sharing, and potential overuse.

Events play a central role in organizations' marketing strategies, enabling marketers to easily collect customer data and gain insights, raise brand awareness, personalize experiences, reach prospective customers, and drive engagement—ultimately generating leads. But is this revival of in-person events a blessing, or does it carry hidden risks we may not yet recognize?

Sustainability is not just a trend. It is a way of life that the events industry has a responsibility to embrace.

As we began in the previous post, this time we continue with ideas on how to make your sustainable event genuinely sustainable. Here are just some of them:

Social networks have become an indispensable tool for promoting events, as many people today connect and communicate via social media. Here are several ways event organizers can use social media to promote their events:

Organizing sustainable events has become standard practice in our world. We want it to be the same for your organization. That's why we're sharing a few practical ideas for planning a sustainable event.

Sustainable events are becoming increasingly popular, and event organizers are thinking more and more about ways they can reduce their environmental footprint. Here are some of the trends in sustainable events:

I believe we've already covered what sustainable events are, why we hold them, and why we educate others to produce them. We've also acknowledged that the events industry is a major polluter — even surprisingly so.

The events industry joined last year in the commitment to fight climate change as part of the Net Zero Carbon Events pledge signed at COP26 in Glasgow. Six months later, a GBTA and Cvent report indicates that, while good intentions are abundant, the industry is lagging in taking concrete action.

Sustainability is an increasingly popular concept among businesses that are conscious and want to contribute to a better future for coming generations. For that reason, when organizing events it is important to pay attention to the details—regardless of the client, the type of event, or its size.