Knowledge Hub

Brands communicate with their consumers through numerous channels — event management should unquestionably occupy a position among the top three channels. The marketing and advertising industry is evolving at a rapid pace.

Effective digital promotion can directly influence the success of your event and help you build a credible reputation with a wide audience. In this article, we'll share the latest digital PR strategies you can use to promote your next event.

The events industry joined last year in the commitment to fight climate change as part of the Net Zero Carbon Events pledge signed at COP26 in Glasgow. Six months later, a GBTA and Cvent report indicates that, while good intentions are abundant, the industry is lagging in taking concrete action.

Organizing and executing a successful hybrid event isn’t rocket science, but it does require thoughtful planning and precise execution. Here are three considerations to keep in mind when launching a hybrid event.

A common misconception about virtual events is that organizers cannot create an equally impressive experience compared to in-person events — one factor being the perceived inability to successfully and properly execute event branding online. Branding is essential to the success of any event, whether it's held in person or online, and therefore should not be overlooked.

Networking is one of the reasons attendees come to a particular event. During the pandemic, when events were rare and we hid behind screens with our cameras off, we lost that component of networking and communication with other people.

We all know that team building is something companies invest in when they want to retain employees, and in that context they view it as an investment rather than a cost. Yet many team-building activities remain unchanged from those of 20 years ago, which quickly bores employees, especially when events take place outside working hours.

Whether you're an event organizer aiming to increase media coverage of your event or you handle PR for an event management agency, use these tips to secure the media coverage you deserve. Over the past two weeks we've already covered six tips in this area; in this article we conclude the series by offering three additional tips plus one bonus tip.

Whether you are an event organizer looking to increase media coverage for your event or you handle PR for an event-management agency, use these tips to secure the media coverage you deserve. Last week we shared the first three tips, but don’t worry — we’ve prepared six more for you.

Whether you're an event organizer looking to increase media coverage for your event or you handle PR for an event agency, use these tips to get the media exposure you deserve. Let's clear one thing up: it's okay to want media coverage for your hard work!

Honesty, flexibility and a robust contingency plan are essential for maintaining client satisfaction during labor shortages, supply-chain issues and other pandemic-related challenges in the events industry. That is why we decided to write a series of articles offering guidance on how to manage client expectations from the very start of the planning process.