Knowledge Hub

Although this series is coming to an end, the tips, ideas, and lessons you’ll read today are no less important than the previous ones. The key is knowing how to use and package them effectively so your sponsors perceive real value in their sponsorships.

This Wednesday we continue once again with new suggestions, ideas and lessons on how you can maximize sponsorships at your own online event and deliver an ROI to your sponsors that they can only dream about at other events. Gamification (as it's called in Croatian) can be used by both event organizers and individual partners to get more attendees to spend time online with exhibitors and sponsors.

Today we continue our series of articles on virtual sponsorships. We hope these lessons are useful to you and that you'll put them to work at your next event.

With the new year were launching a new series of articles. Today we've chosen to focus on a topic that may no longer seem as urgent now that the pandemic no longer forces us to run online events, but for those who still host online events and thereby contribute to sustainability (let's not fool ourselves such events also have a negative CO2 footprint, but we'll address that another time), this topic will be highly relevant.

Last year was a year of transition. We all learned how to navigate the space between restrictions and the period that followed.

We know we don't have a crystal ball. Still, we'll attempt to predict what awaits us next year in this sensitive yet thoroughly fascinating industry.

The most frustrating event attendees are, without a doubt, other organizers. This statement has proven true countless times.

There is currently a lot of uncertainty around us. From the pandemic and inflation to the current situation between Russia and Ukraine, we are daily bombarded with negative news that affects the everyday decisions of potential event attendees.

I believe we've already covered what sustainable events are, why we hold them, and why we educate others to produce them. We've also acknowledged that the events industry is a major polluter — even surprisingly so.

There’s nothing better than the thrill of finally seeing an event take shape the way you imagined it, especially one you’ve been planning for months. Keep the energy high from the very start by setting the tone at check-in.

It's the day of your virtual event, registrations are coming in and the show is about to start. Five minutes into your presentation, however, your attention is pulled to a single number on the screen: a 19% attendance rate.