Knowledge Hub

Events play a key role in organizations' marketing strategies, enabling marketers to gather customer data, gain valuable insights, and ultimately generate leads. But as live events make a comeback, concerns are emerging around sustainability management, resource sharing, and potential overuse.

Events play a central role in organizations' marketing strategies, enabling marketers to easily collect customer data and gain insights, raise brand awareness, personalize experiences, reach prospective customers, and drive engagement—ultimately generating leads. But is this revival of in-person events a blessing, or does it carry hidden risks we may not yet recognize?

Organizing sustainable events in Croatia is still a topic heavily tainted by greenwashing from every direction. Agencies without proper expertise pretend they do, organizers conflate "sustainable" with "eco" or "green," and the market is in chaos because there are no standards that would say which events truly meet sustainable criteria.

Sustainability is not just a trend. It is a way of life that the events industry has a responsibility to embrace.

Christmas is a time for giving, love, and togetherness. Rather than succumbing to an endless cycle of material gifts, consider giving experiences this year that will be etched into your loved ones' memories.

As we began in the previous post, this time we continue with ideas on how to make your sustainable event genuinely sustainable. Here are just some of them:

The use of artificial intelligence (AI) in the events industry can enhance efficiency, personalization, and the overall quality of the experience without necessarily eliminating human jobs. Here are several ways AI can advance the events industry while allowing people to retain key roles.

Improving the event experience can be crucial for making a positive impression on attendees and ensuring the success of the event. There are a number of tools and technologies organizers can use to enhance participant experience.

Managing a team during event planning is a critical aspect of successful event delivery. Teamwork, coordination, and effective communication among team members are essential for achieving event objectives, ensuring participant satisfaction, and successfully managing all elements of an event.

Summer events are everywhere we turn. That's why we're offering a few ideas that can be used at events still to come, hopefully during the long sunny stretch ahead.

Event organization requires significant effort, resources, and planning. Regardless of the type of event - whether conferences, seminars, festivals, or corporate gatherings - participant feedback plays a key role in successful execution and in improving future events.

After last week's first installment of this article, we decided to add three more scenarios this week in which we believe technology has contributed to event organization and to organizers themselves. Technology plays an increasingly important role in event management, transforming how events are planned, executed, and evaluated.