Event Management

At the beginning of this year we published an article on trends in 2021 for events, considering the situation that affected us last year and continues to shape our daily lives. One trend we believe will persist beyond this year is hybrid events.

We're at the start of another year and opinions about it are divided. Some say it can't be worse than the last and that things will calm down, allowing us to return to a version of the old normal we've all been eagerly awaiting.

Last week we explained why virtual events are a good idea, and this week we share five tips to make your virtual event successful. So let’s take it step by step.

In an era when events have become a luxury many of us cannot afford due to the current situation, we encourage our clients to produce virtual events. Although they may initially seem like an inferior option, trust us — they are not.

At a time when virtual and hybrid events have gained momentum and more organizers are turning to them, the design of these events is a key consideration organizers must address. That is why we offer a set of guidelines and several examples to illustrate effective event design.

By now you've likely developed a working routine that suits you under these pandemic conditions. Your regular daily meetings have taken on a virtual format, so why shouldn't the events you used to attend?

Summer is in full swing, even if we may not feel that way because of the current situation, and it's time for summer events. Admittedly, they may be on a somewhat smaller scale than we're used to, but even small gatherings can be executed very creatively and can be just as successful as larger ones.

3D mapping is a technique that can create a "wow" effect at an event, involving the transformation of the surfaces in a space into a canvas or backdrop onto which the most impressive animations imaginable are projected. Expanded 3D video mapping is a relatively new innovation in this region and beyond.

In an era of uncertainty caused by COVID-19, when it's unclear whether we can plan for the future or whether new or old restrictions on event organization will return, being an event organizer is extremely difficult. For that reason, it may be better to shift focus to micro events that can be held even under restrictions.

I think we can all agree that no one envisioned this scenario. It arrived abruptly, and we all must adapt if we want to survive.

Every event, whether large or small, requires certain organizational steps that must not be skipped if the event is to be well-executed. That's why we provide a checklist of items that should be followed when organizing events.

Networking is essential for every entrepreneur. What could be better than finding yourself in the right place at the right time? That you were the one who organized the event.