Event Management

We know we don't have a crystal ball. Still, we'll attempt to predict what awaits us next year in this sensitive yet thoroughly fascinating industry.

The most frustrating event attendees are, without a doubt, other organizers. This statement has proven true countless times.

There is currently a lot of uncertainty around us. From the pandemic and inflation to the current situation between Russia and Ukraine, we are daily bombarded with negative news that affects the everyday decisions of potential event attendees.

There’s nothing better than the thrill of finally seeing an event take shape the way you imagined it, especially one you’ve been planning for months. Keep the energy high from the very start by setting the tone at check-in.

It's the day of your virtual event, registrations are coming in and the show is about to start. Five minutes into your presentation, however, your attention is pulled to a single number on the screen: a 19% attendance rate.

Brands communicate with their consumers through numerous channels — event management should unquestionably occupy a position among the top three channels. The marketing and advertising industry is evolving at a rapid pace.

Effective digital promotion can directly influence the success of your event and help you build a credible reputation with a wide audience. In this article, we'll share the latest digital PR strategies you can use to promote your next event.

Organizing and executing a successful hybrid event isn’t rocket science, but it does require thoughtful planning and precise execution. Here are three considerations to keep in mind when launching a hybrid event.

A common misconception about virtual events is that organizers cannot create an equally impressive experience compared to in-person events — one factor being the perceived inability to successfully and properly execute event branding online. Branding is essential to the success of any event, whether it's held in person or online, and therefore should not be overlooked.

Networking is one of the reasons attendees come to a particular event. During the pandemic, when events were rare and we hid behind screens with our cameras off, we lost that component of networking and communication with other people.

We all know that team building is something companies invest in when they want to retain employees, and in that context they view it as an investment rather than a cost. Yet many team-building activities remain unchanged from those of 20 years ago, which quickly bores employees, especially when events take place outside working hours.