Knowledge Hub

At the end of 2021 — a year that was demanding and dynamic for all event managers and forced us to be more creative and flexible — it is time to leave the worst behind and look toward a brighter future. For that reason, I have highlighted five main trends I believe will guide us through 2022, a year in which we all hope for more stability, fewer challenges, and a return to our typically busy schedules.

Today we present another gallery and ideas for creatively designing exhibition spaces at events. Enjoy!

In the past year the face of the events industry has changed, shifting toward a form that is primarily digital in nature. This shift in dynamics has affected every aspect of the industry, transforming audience behavior and expectations about what constitutes a fully realized event.

Virtually driven events revived the events industry when the pandemic first swept the globe. As a result, even as in-person gatherings return, the flexibility and reach of virtual components combined with face-to-face meetings have cemented the rise of the hybrid concept—poised to strengthen as a primary strategy for dominance in 2022.

As we emerge from the pandemic, event professionals know the question is no longer whether to hold an event on-site or virtually, but how to effectively manage both so they complement each other. Over the past 12 months, organizers have come to appreciate the advantages of the virtual format and how it allows them to extend their reach and collect data that is useful during the event and afterwards.

A few weeks ago, we showed you a gallery of creative gifts certain to delight your clients and business associates. Today we've decided to write a complete guide on how to plan and prepare gifts so you'll be ready.

We're all happy to receive a thoughtful gift—especially when it hits the mark: creative yet practical. Since we like to plan ahead, we believe now is the ideal time to avoid the November rush and order gifts early.

With an increasing number of hybrid events taking place over the past several months, event managers around the world have found themselves creating two events as one and face the challenge of finding the right connection between these formats. For that reason, we believe the ideal way to unite both audiences is a gift bag distributed to participants of both online and on-site events.

While summer is still with us, make the most of it by organizing outdoor events—surrounded by great company, with your favorite drink in hand and food that leaves everyone speechless. Below you'll find a gallery designed to inspire your ideas.

This summer we're embracing everything that until recently felt restricted. That's why we enjoy socializing with our favorite people, a favorite drink in hand.

As has happened across numerous sectors worldwide, the event management industry has been transformed by the pandemic that changed our lives. Although we may not fully recognize it yet, it is unlikely—if not impossible—that we will soon, or ever, return to the old normal.