Knowledge Hub

Wider aisles, a mix of open and segmented booths, and events enhanced by video are just some of the elements expected in 2021 and beyond. What will help restart events is that venues and event managers have been busy redesigning event spaces for a post-pandemic landscape since events were paused in March 2020.

Here's a fun exercise. Mentally go back to the start of 2020 and imagine someone told you this: the event you'll be organizing later this year or next will include multiple locations simultaneously with a virtual audience across several time zones, a mix of pre-recorded content and live presentations, collaboration between on-site and online audiences, and separate networking opportunities for each audience.

As more virtual and hybrid events are organized, the question of attendee engagement becomes increasingly important. Too often, attendees tune in from home while cooking, ironing, cleaning, or playing with their children and listen with only one ear.

Although 2020 brought many hardships and restrictions to event organization, it may have been beneficial by creating a moment of reflection—a pause for people to regroup and reconsider the events they attend. Before the pandemic, attendees were increasingly demanding more from organizers, and what once felt special was no longer enough.

At the beginning of this year we published an article on trends in 2021 for events, considering the situation that affected us last year and continues to shape our daily lives. One trend we believe will persist beyond this year is hybrid events.

We're at the start of another year and opinions about it are divided. Some say it can't be worse than the last and that things will calm down, allowing us to return to a version of the old normal we've all been eagerly awaiting.

Last week we explained why virtual events are a good idea, and this week we share five tips to make your virtual event successful. So let’s take it step by step.

In an era when events have become a luxury many of us cannot afford due to the current situation, we encourage our clients to produce virtual events. Although they may initially seem like an inferior option, trust us — they are not.

At a time when virtual and hybrid events have gained momentum and more organizers are turning to them, the design of these events is a key consideration organizers must address. That is why we offer a set of guidelines and several examples to illustrate effective event design.

Today we continue last week's discussion on sustainable yet safe events as we organize them under current pandemic conditions. Below we present eight additional points we've selected for you.

Although we are currently advising our clients to move to virtual events and avoid exposing themselves and their attendees to unnecessary risk, this situation will eventually change. COVID-19 may not disappear entirely; we might have to find ways to coexist with it. That's why we took a closer look at how sustainable events can adapt to a pandemic.

For a company to be sustainable, it is essential to meet many prerequisites. To make meeting them easier and to help your company become sustainable and differentiate itself in the market, below we provide several practical tips on how to achieve this most effectively.