Online events that are accessible worldwide are now part of our everyday lives. An event that may be organised 2,000, 3,000, or even 5,000 km away is available to you with a single tap on your mobile phone or laptop. But how do you actually create a successful hybrid event? We offer a few suggestions below:
Create Pre-Event Buzz to Prime Your Audience
Building excitement with your online community ahead of the event is time well spent. Run a social media competition before the conference to raise widespread awareness of your event. That will allow participants to become enthusiastic before the event even begins. Go a step further - require that winners engage with the event to find out if they’ve won.
Separate Experiences for Virtual and On-Site Attendees
There truly are two separate audiences you’re trying to engage during a hybrid event. You must create different experiences for each because they exist in various environments. That’s why you should make the effort and go the extra mile. A wine tasting in person is not the same as one held online. Yes, a simple example, but these examples are often the most straightforward way to illustrate the fundamental differences. Design varied engagement opportunities and ways for the audience to connect, and create networking situations your attendees will love.
Invest in a Moderator
If you go back and watch something on demand, you may be watching that specific session. But for the live experience—when you want people to be engaged—a good moderator will work wonders. Connecting the on-site and online audiences, narrowing the gap between them, or simply keeping the online audience informed about what’s happening in the room - a strong moderator can turn it into an excellent experience for both audiences.