In today's business world, sustainability has become an imperative, but in the event industry many misconceptions still impede progress.
When someone mentions a 'sustainable event,' many immediately picture dull conferences without visual spectacle, kale-based menus, and solar-powered power banks. It's time to debunk some of these myths.
Myth 1: Sustainable events are more expensive
Reality: A common perception is that sustainability is an added cost. In reality, a strategic approach often leads to savings. Using digital materials instead of printed ones, reusing scenic elements, and rationalizing the catering offer reduce expenses. Costs are not necessarily higher; they are distributed differently and directed toward smart solutions.
Myth 2: Sustainability means compromising quality and experience
Reality: Many assume sustainable events are minimalist and dull. However, today's technology and creative approaches enable the creation of impressive experiences with a low environmental footprint. Often, it is precisely innovative sustainable solutions that elevate an event's originality and authenticity.
Myth 3: Attendees won’t accept sustainable changes
The truth is the opposite. Participants appreciate seeing an organizer take a responsible approach seriously. Well-communicated sustainable practices not only do not diminish the experience, they often enrich it, strengthening the sense of community and purpose.
Myth 4: Sustainable events are too demanding logistically
Reality: Integrating sustainability into event planning requires additional effort, but with today's available tools and partnerships, implementation is not an insurmountable problem. Good suppliers, clearly defined standards, and digital tools simplify the process and make it feasible even for mid-sized events.
Myth 5: Sustainable events are only for large corporations
Reality: Any event, regardless of size or budget, can implement sustainable practices. Smaller events are often more agile and can introduce innovations faster because they lack complex processes and hierarchies.
Myth 6: Recycling is enough for sustainability
Reality: Recycling is only one part of the puzzle—just one small piece. For true sustainability, it's necessary to prevent waste generation, optimize resource use, and consider the entire value chain, from procurement to disposal.
Myth 7: Sustainable events take longer to organize
Reality: While sustainable planning can require additional preparation, good planning practices and selecting the right partners can actually speed up processes and reduce stress during the event. Investing time in the initial phase often results in smooth execution and fewer surprises on the day.
Myth 8: Sustainability means giving up fun and comfort
Reality: Sustainable events can be just as entertaining, and even more impressive, because they encourage creativity and authenticity, often offering unique experiences that linger in memory. A focus on local resources and original ideas often brings a freshness and distinctiveness that audiences appreciate.
Myth 9: All attendees will agree with sustainable measures
Reality: It's not always easy to align everyone's expectations, but transparent communication and education can significantly increase acceptance and support. It's essential to involve the audience in dialogue and clearly explain the reasons and benefits of sustainable practices.
Myth 10: Sustainable events do not deliver business benefits
Reality: Implementing sustainable practices can increase client loyalty, attract new partners, and provide a competitive advantage in a market that increasingly values corporate responsibility. Additionally, a positive reputation can open doors to new projects and long-term collaborations.
By debunking these myths we open the door to transforming the event industry, making it more competitive, responsible, and ready for the future. Sustainability is not an obstacle but an opportunity — an opportunity for innovation, savings, and reputation building.