Imagine sponsors and exhibitors consistently returning to participate in your events and regularly contacting you to "push" them wherever you can. Isn't that every event organiser's dream? It's possible. All you need to do is identify the outcomes a sponsor or exhibitor wants and help them achieve those goals with a consistent approach. Securing visibility and generating sales/leads are two common objectives sponsors and exhibitors pursue at events. We've highlighted five ways you can accomplish those goals:
1. Promote them on social media and via email
Helping sponsors and exhibitors reach their goals is a process that can begin well in advance of the event. You can promote their participation through your social media channels and marketing communications, such as newsletters. This helps sponsors and exhibitors increase their visibility and is an excellent way to attract the right audience to your event.
2. Gain exposure through branding
Offering sponsors branding opportunities is the most effective way to draw attendees to their virtual booths. You can enable sponsors and exhibitors to set up branded booths featuring logos, colour schemes, or imagery. Banner ads placed in various areas of the virtual platform can also be used to promote sponsors and exhibitors participating in your event.
3. Raise awareness during sessions
Another way to promote your sponsors and exhibitors is to mention them between sessions. Notifying attendees about their participation in the exhibitor area is one practical approach. You can also invite them to sponsor prizes or giveaways distributed to event participants.
4. Send in-platform notifications
Most virtual event platforms provide organisers with push notifications within the platform. Organisers can use this feature to inform visitors about sponsors and exhibitors. Notifications are most effective when scheduled immediately before breaks and live online activities.
5. Invite sponsors to participate as speakers
Last but not least, invite sponsors to speak at your event or take part in a panel discussion. This not only positions them as experts but also provides an excellent way to give them maximum visibility among attendees.
Of course, the technique you choose will depend on the category of each sponsor or exhibitor and how they fit into the broader event strategy.