In the events industry, where reputation grows in proportion to responsibility, the Sarajevo Film Festival once again reaffirms its status as a regional leader. For the second consecutive year, this renowned festival is undergoing sustainability certification according to the Green Leaf Excellence standards, in collaboration with our expert team.
This is not just a formality — this is a strategic decision by the festival to establish sustainability as the foundation of its growth and development. Systematic data collection, resource optimization, community engagement, and the reduction of ecological footprint have become integral elements of their production logic. In that process, our certification tools and methodologies serve as a framework, as well as tangible support for implementing change.
What does the certification process look like?
Through our collaboration with SFF, we have shaped a clear framework that can serve as an example to other organizers. The process typically unfolds in five key phases:
- Assessment of the current state
Detailed mapping of all event aspects — from procurement of materials to waste management. - Goal setting
Defining measurable objectives in line with international sustainability standards. - Implementation of measures
Introducing concrete changes: optimizing transport, reducing energy consumption, using sustainable materials, and partnering with local suppliers. - Monitoring and measurement
Collecting data throughout the event and tracking results in real time. - Reporting and evaluation
Producing a final report that presents achieved results, comparisons with goals, and recommendations for further development.
Why is this not a trend but the new reality?
Festivals like SFF demonstrate that sustainability is no longer a topic for enthusiasts — it is a professional standard that separates those who follow the industry from those who redefine it. Their decision to undergo certification for a second consecutive year sends a clear message: sustainability is not a goal but a process that requires continuity, expertise, and the will to change. If you manage events and want to know how to introduce sustainability into your own practice — our certificates are not just paper. They are a lever for reputation, growth, and competitiveness.